The expensive part of selling software isn't the demo
It's everything that happens before it. Sourcing, chasing, qualifying, and discovering that half your pipeline was never a fit. That is where your sales budget actually goes.
What an SDR really costs you
An SDR costs the same whether they deliver or not. Salary, on-costs, tooling and management land every month, regardless of what closes.
An SDR costs the same whether they deliver or not. Salary, on-costs, tooling and management land every month, regardless of what closes.
A large share of that spend goes on prospects who were never going to buy. Wrong size, wrong problem, no budget, no timeline. You only find that out after the time has been spent.
You are not short of leads. You are short of qualified ones.
Any vendor can generate volume. Very few can generate demand that is genuinely matched, where the buyer understands their own requirements and has actively chosen to see you.
That is a different thing entirely, and it is the part your SDR spends most of their time trying to reach.
How Rectec changes the maths
Run your own numbers
conversion rates and deal values, and see what qualified demand is really costing you today.
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The real cost of qualified demand
Your numbers
Adjust anything. Everything recalculates as you type.
Your SDR motion
Demand and deal value
Cost per closed deal
Cost per closed deal
What it costs to source and qualify each deal you win. Lower is better.
Closed deals per year
From the same target of demo-ready opportunities, Rectec leads convert higher because they arrive qualified and matched.
Total cost as a share of year one ARR won
Your all-in acquisition cost against the new revenue it brings in. Lower is better.
470K+ vendor comparisons. 1,000+ businesses across 47 countries. Pay per win.
If the maths stack up, let's talk
The model above uses your numbers, not ours. The next question is a simpler one: what does your pipeline look like when the discovery is already done and the buyer has asked to see you? Twenty minutes is usually enough to work out whether that is worth having.
Book a conversationFrequently Asked Questions
It compares two ways of building qualified pipeline: running an SDR to source and qualify prospects yourself, versus Rectec's pay-per-win model. You put in your own numbers, cost of an SDR, prospect volume, fit rates, win rate, deal value, and it works out the real cost per closed deal for each route.
Yours. The calculator is built entirely on the figures you enter. Nothing is pre-filled with industry averages or best-case assumptions. If your SDR is more efficient than most, or your ACV is higher than typical, the model reflects that.
You pay a small fixed platform fee to be on Rectec, and a fee only when you win. The calculator includes the full cost of that model, not just the platform fee, so the comparison holds up if someone in finance asks you to justify it.
Buyers on Rectec have already captured and verified their requirements, typically between 50 and 150 of them, before Rectec Copilot matches them to relevant vendors. They arrive at the demo already qualified and asking to see you, rather than being chased into a meeting.
No. It's a way of stress-testing your current acquisition cost, whether that's an SDR, a growth hire, or a mix of outbound and inbound. Some vendors run it and find their SDR motion holds up well. Others find their cost per closed deal is higher than they'd assumed once the poor-fit prospects are accounted for.
Use your best estimate. Every input can be adjusted, so you can run the model with rough figures first and refine it as you get a clearer picture. The point is to see the shape of the comparison, not to produce a number for a board pack.
No, and that's not the argument. It's a comparison of cost per closed deal for qualified, demo-ready opportunities. Most vendors run both. What Rectec changes is how much of that qualified demand you have to generate yourself.
If the maths stack up, book twenty minutes with us. We'll look at your ICP and tell you honestly whether there's demand for you on Rectec today, no pitch deck involved.